Description
Product details : Jack Daniel’s is promoting its new Tennessee Honey product with a print and digital campaign which has ignored the popular US strapline of ‘A little bit of honey a whole lot of Jack’ in favour of the punchier ‘Draws a Crowd’.Jack Daniel’s Tennessee Honey 700mL in the US tagline did not resonate as well with consumers in Australia as it had in other markets which led Arnold Furnace, the creative agency behind the campaign, to develop a new one.
Drawing on the unlikely similarity between a crowd of people and a cluster of bees at a particular distance, scale and colour, the campaign features a large shot of the product with a cluster of what appear to be bees over one side of it but upon closer inspection are people.
TASTING NOTES
Nose: Caramel and charred oak, a little orange blossom, manuka honey and vanilla.
Palate: Thick and creamy with notes of vanilla, toasty oak, honey again, a little apricot too.
Finish: Good length – rounded and rich.
(by The Chaps at Master of Malt)
masterofmalt.com
Tennessee Honey has the distinctive character of Jack Daniels Tennessee whiskey & Liqueur with subtle notes of honey for a smo0th rewarding taste , buying the Jack Daniel’s Tennessee Honey 700mL from and online store and get delivery directly at your door step
We take extra care to store our products in a proper and safe environment and regret to inform that we are unable to accept refund or exchange requests due to broken corks for the reasons stated above.
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